It's a fact - new & used car dealerships are missing out on thousands of potential sales!
Marking prospective customers as 'lost leads' too readily is a major contributing factor. That’s one of the findings in a survey carried out by lead provider Marketing Delivery, which found that 36% of customer prospects who had been registered as ‘lost’ leads were actually still looking to buy a vehicle!
Then there’s the fact that many motor dealers spend vast amounts of money on advertising each month and then fail to answer the phone or respond to email or social media enquiries that the marketing generates. Typical reasons for failure to answer the phone or respond to enquiries include the receptionist or salesperson being busy with a customer, the cherry picking of only the 'easier' leads, or quite simply the enquiry coming in after trading hours.
Spending thousands on online marketing and then not responding quickly to the leads generated is sacrilege for the car industry right now.
In the current economic climate any failure to maximise sales is bad news. Fortunately, Lemon, a leading 24/7 outsource partner have the perfect solution. Engaging with a professional call management service will not only improve dealer profitability but will also significantly enhance the customer experience. Lemon enable dealerships to capture every single sales call in to the business and are responded to promptly, therefore vastly increasing the potential conversion rate.
All calls are answered in your trading name and, as far as your prospective customers are aware, our team member is sitting at your reception desk in your showroom. You can relax, safe in the knowledge that we are capturing every single opportunity and impressing your customers by delivering the first-rate service they rightly expect.
Lemon offer a comprehensive range of services to the motor trade including inbound and outbound support:
Think of the value we can add to your dealership; To never miss a sales lead ever again, to be there for your customers 24/7 and, because you only ever pay for the calls you receive, it’s a much more cost effective solution than having to directly employ staff.
The ROI generated by the increased responsiveness to leads make utilising the service an obvious choice for dealerships looking to grow sales
Talk to a Lemon specialist today to get your business motoring…